Some people like to work with numbers, and many people do not. That’s OK. But, on the Web, your website visitor statistics can lead to a better return on the investment you have made on your website. Start with the basics. Install a system like the free version of Google Analytics or Statcounter (also free) on your site to help you track visitor statistics each day. Installing either of these systems on a WordPress site is fairly easy, and we can help if you like.
What website visitor statistics can tell you
A little later, as you get more used to looking at the numbers, you can check out more visitor stats including where your site’s visitors are coming from and what a “bounce rate” is. Then, go from there. You will quickly learn more than you thought you could about your site’s visitors, and that’s key to targeting the right audience and generating the results, and revenue, you want. You can also glean web visitor statistics on what types of devices your visitors use, what browsers they use, and more. It can take a while to understand the specifics of some of the terms that sound simple, such as “sessions” and “pageviews.” But, it is worth the effort. The numbers will have you honing in on the results you are looking for and smiling before you know it!
- Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
- The total number of pages viewed. Repeated views of a single page are counted.
- Bounce Rate
- The percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” Learn More